For over 30 years, we've fuelled hungry snackers all across the continent, baking one of Europe's most beloved flapjacks: Ma Baker Giant Bars.
Stood next to his oven in 1992, a twenty-something year old Sam baked the world's first ever Giant Bar flapjack. Fast forward to now and with over 350 million bars sold, what started as a tasty home-baked snack is now a well-established family business, proudly providing snackers with premium quality flapjacks.
ABOUT US
ABOUT US
For over 30 years, we've fuelled hungry snackers all over Europe, baking one of the continent's most loved flapjacks: Ma Baker Giant Bars.
Standing by his oven in his Maida Vale flat in 1992 - our founder, a then 26 year old Londoner - bakes the world's first Giant Bar flapjack. Fast forward to today, and with over 350 million bars sold, what started as a tasty home-baked snack is now a well-established family business, proudly baking over 1.4 million bars a month and serving up tasty, filling flapjacks to snackers all around the world!
2023 - NEW REBRAND
With the help of an incredible design team, Giant Bars get a makeover and we launch our exciting new look!
1998 - SAM OPENS OUR FIRST FACTORY IN BRISTOL
Sam moves to Bristol and opens first bakery.
1996 - FIRST EUROPEAN EXPORT
As word gets around about his new range, export opportunities come up and soon our tasty flapjacks get sold in Ireland, Spain and Belgium.
2000 - EXPANDING THE
GIANT BARS TEAM
To keep up with the growing demand, the Giant Bars team began to expand and soon there was a real buzz around both the factory and office!
2004 - EXPANDED FLAPJACK FLAVOURS RANGE
More new flavours are introduced and now the range grows to 16 flavours including some delicious yogurt and chocolate topped bars
OUR STORY
Now you've learnt a little bit about us, take a peek at our journey over the years.
To set the scene, imagine London's Maida Vale in the 90's and our young founder Sam eagerly waiting for his first batch of flapjacks to bake...
2007 - EXPANDING INTO NEW EUROPEAN MARKETS
Our early success is building and sales are spreading further afield as we start selling to more new countries around Europe including Hungary and Croatia!
2011 - MOVE TO NEW LARGER FACTORY IN BRISTOL
It was now time to expand.
The company invests £1m in a new bakery in Fishponds, Bristol.
2016 - MOVE TO AN EVEN LARGER FACTORY
With continued growth and more new flavours, Giant Bars move to their current multi-million pound dedicated bakery in Yate, Bristol.
2018 - HIT THE MILESTONE OF 300 MILLION BARS SOLD
From testing out a flapjack recipe in his kitchen to selling over 300 million bars, this was a huge milestone that both Sam and the whole Giant Bars team are proud to have accomplished!
2024 - GROWING THE FAMILY BUSINESS
Sam's son Alex now joins the Giant Bar team to help the brand connect with it's consumers around the world!
1992 - FIRST GIANT BAR
GETS SOLD IN LONDON
With family and friends loving his flapjacks, Sam brands them "Ma Baker Giant Bars" and starts selling them through local corner shops. Giant Bars fly off the shelves and soon Sam starts selling them nationwide.
OUR ETHOS
Over the years we've built a reputation for great value, tasty, filling flapjacks made from premium natural ingredients. Not only that, in the last 10 years we've been proudly supporting local charities helping underprivileged members of the community and this year we are expanding our efforts nationally.
All of our bars will always be vegetarian friendly. Moreover, the majority of our bars are even vegan friendly.
ALWAYS VEGETARIAN
We proudly support local charities such as the Bristol-based "Square Food Foundation" among others - providing ingredients and food to those most in need.
COMMUNITY SUPPORT
Here at Giant, we’re devoted to using the highest quality ingredients when baking our tasty flapjacks.
QUALITY INGREDIENTS
ALWAYS VEGETARIAN
All of our bars will always be vegetarian friendly. Moreover, the majority of our bars are even vegan friendly.
COMMUNITY SUPPORT
We proudly support our local charities such as the Bristol-based program, "Square Food Foundation" and many more to give back to our community.
QUALITY INGREDIENTS
Here at Giant, we’re devoted to using the highest quality ingredients when baking our tasty flapjacks.
OUR ETHOS
Throughout the years, we've built our brand on a set of core beliefs that are at the centre of everything we do. Our ethos is simple but fundamental to the way we work!